Bitdefender: O Decizie Grea şi o Oportunitate pentru Unul dintre Voi

Acum nu mult timp, vă povesteam despre un vis îndeplinit: acela de a face Inbound Marketing la Bitdefender. A fost cea mai mare şansă care mi s-a acordat în carieră, până în acel moment. Eram entuziasmat. Încă sunt. Însă, în momentul cel mai nepotrivit, a apărut o nouă oportunitate, un “tren” şi mai mare: şansa de a crea şi conduce departamentul de online marketing & sales pentru un startup danez. Mi-au trebuit cel puţin două săptămâni să iau decizia. Cu siguranţă, cea mai grea decizie pe care am avut-o de făcut vreodată. Şi, într-un final, sprijinit de familie şi prieteni, am luat-o.

31 Martie va fi ultima zi în care voi face parte din echipa Bitdefender. Dar, cu siguranţă, parte din mine va rămâne acolo, în principal datorită noilor prietenii pe care le-am legat şi lucrurilor frumoase pe care le-am realizat alături de ei. Nu vreau să fiu prea sentimental. În plus, ţin mult ca acest blog să nu fie unul personal. Dar, de data asta, am făcut o excepţie. Impactul Bitdefender asupra mea a fost destul de mare. Am avut ocazia să cunosc oameni frumoşi și să fac parte dintr-o echipă extraordinară. Şi pentru asta le mulţumesc mult!

Lăsând sentimentalismele la o parte, mă simt dator să-mi ajut colegii să găsească un înlocuitor cât mai rapid posibil. Din punctul meu de vedere, persoana respectivă trebuie să fie pasionată de tot ce înseamnă Inbound Marketing, în mod special de Social Media şi Content Marketing. Aproape tot timpul lui/ei va fi dedicat administrării platformei Hubspot: crearea şi testarea de landing page-uri şi de flow-uri de email marketing, lead generation, lead scoring, administrarea blogului, Social Media Marketing, Influencer Marketing, CRO etc.

Pentru a înţelege mai bine, iată o descriere amănunţită a jobului:

Bitdefender is looking for an amazing Inbound Marketer to head our lead generation program for the Enterprise (B2B) team. The ideal Inbound Marketing Manager should be an analytical, socially savvy “digital native” who has experience with social media and a strong understanding of the fundamentals of content marketing. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog or a Social Media platform.

The ideal candidate should also understand that at the end of the day inbound marketing is not just about producing and promoting flashy content, but about generating leads and revenue.

Responsibilities:

  • Deliver compelling inbound marketing campaigns and calls to action that increase inbound traffic, e-commerce revenue, and qualified leads.
  • Build and optimize landing pages.
  • Write emails and build nurturing campaigns.
  • Create an inbound marketing scorecard and baseline.
  • Manage Bitdefender’s B2B social media presence on the dedicated communities: Twitter, Linkedin, Spiceworks and other relevant social media platforms.
  • Track, measure and report weekly, monthly, and quarterly results.
  • Everything above must be done through and with the Hubspot platform.
  • Manage an Influencer/Blogger partnership program and build an active brand ambassador network to spread the word about Bitdefender’s B2B products/services.

Skills:

  • MANDATORY: Social Media Marketing experience, ideally in B2B organizations.
  • MANDATORY: An established track record of developing successful working relationships with bloggers and other influencers.
  • Strong communication and interpersonal skills
  • Passionate about Content/Inbound Marketing
  • Strong analytic and reporting skills
  • A consistent sense of urgency and curiosity in all of your work
  • Ability to link all activities to key ROI metrics and other business objectives.
  • You must be highly motivated and self-directed. If you don’t know the answer, you are relentless about Googling it until you know the answer better than anyone else.
  • Prior experience with Google Analytics, email marketing software and social media management tools is highly desirable.
  • BIG PLUS: Experience in managing the Hubspot Inbound Marketing tool.
  • BIG PLUS: Certified as an Inbound Marketing Specialist in the Hubspot Academy (academy.hubspot.com)
  • Ability to produce automated programs and processes to enable lead generation programs and nurturing campaigns that drive revenue
  • Medium HTML editing skills.

If you take up our offer, you will:

  • Be a member of a young, multicultural, enthusiastic and highly knowledgeable team
  • Enjoy a competitive salary, as well as healthcare insurance
  • Work for a Romanian Company with worldwide presence and brand awareness;
  • Benefit from career development programs, including trainings and certifications specific to the industry.
  • Pool table, foosball tables, XBOX console and other small things to make you as comfortable as possible at work.

Credeți-mă, merită să aplicați! Vă aştept CV-urile la avlad@bitdefender.com, iar cei pe care îi vom considera potrivit, vor fi contactaţi curând.